Hi, I'm Michelle, the founder of Serasi Studio. We are a small sustainable clothing brand, launching our first collection of 100% linen sets produced in Portugal. What started as sketching designs on my iPad turned into a passion project, which I've poured my heart into over the past 2 years. Balancing a full-time job with this creative endeavor, while being completely new to the fashion industry has been the ultimate learning journey. I'm beyond proud that it's led to this first collection, a mix of classic and printed coordinated sets inspired by dreamy destinations.

Why coordinated sets? To me, they’re the absolute summer staple - versatile, as they can be mixed and matched but effortlessly elegant when worn together.

I hope this first collection brings you as much joy as it has brought me, and thank you for tuning into our story - it means the world to me.

ser - ah - see

Why serasi? 

Launching Serasi Studio has been an incredible adventure but also an opportunity to connect with my Indonesian heritage. The word Serasi means harmonious, elegant and compatible in Indonesian, reflecting the core idea of our brand - pieces that stand strong alone but create something special when combined. My dream would be to one day incorporate the beauty of Indonesian textiles into our collections so let’s see where our journey takes us.